Professional Marketing Development Training and Workshops for senior level marketing professionals

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If you are interested in any of these marketing effectiveness workshops, you might also find our other seminars equally beneficial.

Whether you're a consumer or business-to-business marketer, a mid-level or senior level executive, effective training and learning is critical to your personal and your company's success.

The goal of our PMD Series workshops is to target your specific marketing issues for you and your organization to take your marketing effectiveness to the next level. If you don't find what you're looking for, we would be glad to assist in helping you find or develop specific training to help you answer your business needs.

Any of these workshops can be provided on-site to deliver an effective way to provide your whole marketing team the same level of understanding and common language. Just take your pick from our shelf of marketing training offerings.

   
 


Social Networking Strategy Workshop
Develop, design and improve a successful social networking strategy using word-of-mouth marketing for your business. Learn how social networks can be developed and how you can build a strategically successful word-of-mouth marketing campaign for your company. This is an instructor-led, highly interactive workshop developed to help you design and implement a successful social networking solutions to add to your other traditional marketing channels.

 


Sales Lead Management Workshop
Many business marketers must not only develop leads but implement systems to make certain those leads convert to sales. This full-day program for developing the marketing infrastructure to capture, track and manage sales leads as they move through the organization to conversion in sales. Instead of simply handing off leads to the sales department.

 


Consumer Marketing ROI and Metrics Workshop
One of the cornerstones of the PMD Series, this full-day program for measuring and improving marketing effectiveness and marketing ROI Workshop provides a metrics-driven framework for consumer marketers to build a revenue-oriented marketing strategy and deliver continuously improving marketing effectiveness while maintaining consumer centricity.

 


Advanced Consumer Marketing ROI Workshop with Hands-on Simulation
The most advanced in our PMD Series this full hands-on workshop provides a metrics-driven understanding of consumers and illustrates how forward looking simulations can help consumer marketers build strategic advantage in highly dynamic markets.

 


B2B Marketing ROI and Metrics Workshop
Business-to-business marketers face special challenges in developing effective marketing campaigns and tying those results to revenue. This full-day program is packed with practical tools and techniques for the business-to-business marketing environment. It includes real-life case studies and stimulating exercises. It provides fundamental concepts and tested tools to measure the return on marketing investment, with the purpose to help business-to-business marketers gain a better ability to analyze, assess and communicate marketing ROI.

 


Objectives-Based Marketing Budgeting and Planning Workshop
Whether you're a business-to-business or consumer marketer this instructor-led Objectives-based Marketing Budgeting and Planning Workshop will equip you with industry-proven and practical marketing techniques to help you meet corporate objectives. You will work through real life business examples and develop a functional spreadsheet that you can use for your budgeting. Not only will you improve the execution of your marketing strategies but you will improve your overall marketing success, gain a competitive edge in the marketplace and enhance your career.

Feel free to contact us for other training not listed.

 


 

Upcoming Workshops

ATLANTA, GA

Consumer marketers

Date: Tuesday, November 6th
Time: 8:30 am to 5:00 pm
Location: The Ashford Club
5565 Glenridge Connector
Suite 100
Atlanta, Georgia 30342

www.ashfordclub.com
Register now for this event.

B2B marketers

Date: Wednesday, November 7th
Time: 8:30 am to 5:00 pm
Location: The Ashford Club
5565 Glenridge Connector
Suite 100
Atlanta, Georgia 30342

www.ashfordclub.com
Register now for this event.

Call now to speak with a ROMI expert! 404-816-4346

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  Professional Marketing Development Series